Case study
CIFAA
A redesign that clarified the organisation role and made member information easier to reach.
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Concrete result
A more authoritative association site with clearer public messaging and better access to member information.
- Role explained earlier
- Member information easier to scan
- Public authority strengthened
Overview
The business problem, the page changes, and the result.
Context
What needed to change
CIFAA needed the site to explain its role, authority, and member value with less effort from the visitor.
What changed
How the site was reshaped
The opening message was tightened, the adviser-finding path became more practical, and member information was reorganised for easier scanning.
Result
What improved for the visitor
A more authoritative association site with clearer public messaging and better access to member information.
Members and external visitors needed to understand the organisation before digging into deeper content.
Proof
The page and UX changes behind the result.
Each example shows a concrete part of the page doing a clearer job.
Opening view
The home page explains the organisation role without making people dig for it.
Authority, public value, and identity now support the same message instead of sitting as separate ideas.
Find an adviser
The adviser-finding path turns member value into a clearer public action.
That shift makes the organisation feel more useful immediately because the next practical step is easier to spot.
Members
The members page makes deeper information easier to scan once interest is there.
Page order and supporting content now help people keep moving instead of forcing them to decode the page first.
Result
What the finished page now does better.
A more authoritative association site with clearer public messaging and better access to member information.
Result focus
What improved.
- Role explained earlier
- Member information easier to scan
- Public authority strengthened
Next step
If your site needs a similar fix, start with Website Rebuild Sprint.
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