Work
Case studies built around what changed and why it mattered.
Start with the business problem, follow the changes that mattered, and use the grouped library below to compare similar projects side by side.
Business context
Every case starts with the business problem the site had to solve.
You can judge the fit faster when the example is anchored to the business problem first.
What changed
The screenshots stay tied to the changes that mattered.
Each example shows what moved earlier, what got simpler, or what made the next step easier to trust.
Current library
9 published case studies, grouped by service.
Browse the work by service so it is easier to compare projects solving a similar problem.
Featured examples
A few good places to start.
Open a few contrasting projects first, then browse by service if you want closer comparisons.
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Floristry & ecommerce
Store refresh
Sage & Lilly Co
A store refresh that made browsing clearer, category routes easier to follow, and ongoing updates easier to manage.
- Browsing flow tidied
- Category confidence improved
- Checkout path clearer
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Financial advisory services
Lead site
Vince Fayad & Associates
A professional-services lead site that clarifies services, carries trust cues earlier, and keeps contact easy to find.
- Services explained earlier
- Trust cues placed sooner
- Contact path easier to find
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Beauty technology
Launch page
YouBeauty
A launch flow that explains the product quickly and keeps onboarding help within reach.
- Offer explained earlier
- Onboarding path clearer
- Support screens easier to reach
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Professional association
Website redesign
CIFAA
A redesign that clarified the organisation role and made member information easier to reach.
- Role explained earlier
- Member information easier to scan
- Public authority strengthened
Browse by service
Use the service lens when you want closer comparisons.
Each group below collects projects solving a similar kind of website problem.

3 case studies
Website Rebuild Sprint
For established service businesses whose site no longer reflects the quality of the business behind it.
- Advance Support Co
- CIFAA

3 case studies
Local Lead Site
For service businesses that need the offer understood faster and the path into enquiry made easier.
- Vince Fayad & Associates
- DRIVEN Shuttle Bus Service

2 case studies
Landing Page System
For launches, campaigns, and service pushes that need one page to carry one decision.
- YouBeauty
- Doname App

1 case study
Care Plan
For businesses that rely on the site and need it kept current, supported, and improving after launch.
- Sage & Lilly Co
Case study library
Grouped by the website problem being solved.
Start with the examples that look closest to your site, then use the rest of the library for a broader comparison.
Website Rebuild Sprint
Website Rebuild Sprint examples
For established service businesses whose site no longer reflects the quality of the business behind it.
3 case studies
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Disability & NDIS support services
Website redesign
After launch view
Advance Support Co
A full-site refresh that brought services, trust cues, and contact into a clearer order.
- Services easier to scan
- Contact path clearer
- Information architecture tidied
Melbourne & inner suburbs
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Professional association
Website redesign
CIFAA
A redesign that clarified the organisation role and made member information easier to reach.
- Role explained earlier
- Member information easier to scan
- Public authority strengthened
Melbourne & inner suburbs
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Construction & concrete services
Website redesign
Perth Exposed Aggregate
A redesign that brought services, examples, and contact into a stronger order.
- Service page order simplified
- Process explained earlier
- Contact path easier to reach
Melbourne & inner suburbs
Local Lead Site
Local Lead Site examples
For service businesses that need the offer understood faster and the path into enquiry made easier.
3 case studies
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Financial advisory services
Lead site
Vince Fayad & Associates
A professional-services lead site that clarifies services, carries trust cues earlier, and keeps contact easy to find.
- Services explained earlier
- Trust cues placed sooner
- Contact path easier to find
Ballarat & regional Victoria
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Transport & shuttle services
Lead site
DRIVEN Shuttle Bus Service
A compact shuttle-service site built to explain the service quickly and keep payment or enquiry paths easy to find.
- Service explained faster
- Payment path easier to find
- Trust pages in place
Melbourne & inner suburbs
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Home services & product sales
Lead site
The Fence Consultant
A tighter lead site built for faster scanning, earlier proof, and easier mobile contact.
- Examples shown earlier
- Contact path brought higher on mobile
- Installation details easier to scan
Ballarat & regional Victoria
Landing Page System
Landing Page System examples
For launches, campaigns, and service pushes that need one page to carry one decision.
2 case studies
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Beauty technology
Launch page
YouBeauty
A launch flow that explains the product quickly and keeps onboarding help within reach.
- Offer explained earlier
- Onboarding path clearer
- Support screens easier to reach
Melbourne & inner suburbs
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Domain ideas & startup tooling
Launch page
Doname App
A focused product launch page built to explain the naming tool quickly and keep the main action in view.
- Concept explained early
- Examples support the pitch
- Main action stays visible
Care Plan
Care Plan examples
For businesses that rely on the site and need it kept current, supported, and improving after launch.
1 case study
Next step
If one of these projects feels close to what your site needs, start with a short call.
Send the current site and the main issue. The reply will point you toward the most sensible project size and next step.
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