Business context
YouBeauty
A launch flow that explains the product quickly and keeps onboarding help within reach.
Context
YouBeauty needed a launch page that could explain the product quickly and keep the onboarding and support path obvious from the first screen down.
What changed
The entry page stayed focused on the offer, while the user guide and support screens made onboarding easier once interest turned into use.
Why it mattered
Those decisions mattered because launch traffic had intent, but very little patience for drift, mixed messages, or hard-to-find help.
Closer look
The parts of the page doing the work.
Each close-up ties the change to a concrete page decision instead of using screenshots as decoration.
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Proposition
The proposition and first action explain the product on first view.
People can tell what is being offered and what to do next without the page warming up slowly.
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Artist user guide
The user guide supports onboarding once curiosity turns into use.
Helpful setup detail sits close enough to the launch story that the experience feels considered rather than split across disconnected pages.
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Support
The support screen keeps help close enough that the launch experience feels more complete.
That makes the product feel easier to trust because people can see how questions get answered after the first click.
Full page preview
The whole page, in one view.
A tighter launch flow with a clearer product story and more useful support screens around it.
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Scope
- Launch page
- Landing Page System
- Melbourne & inner suburbs
- Beauty technology
What changed
The entry page stayed focused on the offer, while the user guide and support screens made onboarding easier once interest turned into use.
Why it mattered
Those decisions mattered because launch traffic had intent, but very little patience for drift, mixed messages, or hard-to-find help.
Result
A tighter launch flow with a clearer product story and more useful support screens around it.
- Offer explained earlier
- Onboarding path clearer
- Support screens easier to reach
Studio role
Studio strategy, design, and development.