Business context
Sage & Lilly Co
A store refresh that improved browsing flow, clarified category routes, and made ongoing updates easier to handle.
Context
Sage & Lilly Co needed the store to feel more premium without making browsing, event enquiries, or ordering harder to manage.
What changed
Product grouping was tightened, category routes were clarified, and the purchase path was kept gentle without letting the store feel vague.
Why it mattered
Those decisions mattered because customers needed confidence while browsing, not only once they had already reached the cart or checkout.
Closer look
The parts of the page doing the work.
Each close-up ties the change to a concrete page decision instead of using screenshots as decoration.
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Flowers
Category browsing makes the range easier to understand at a glance.
The store now gives people enough structure to keep moving without losing the softer brand presentation.
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Events
The events path explains a different buying context without breaking the brand tone.
That helps the site speak to everyday orders and larger enquiries without either path feeling like an afterthought.
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Checkout
Checkout keeps the order moving while the softer presentation still feels on brand.
The site carries reassurance right through the buying step instead of dropping people into a disconnected finish.
Full page preview
The whole page, in one view.
A more considered storefront with clearer browsing, stronger category cues, and an easier path into checkout.
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Scope
- Store refresh
- Care Plan
- Melbourne & inner suburbs
- Floristry & ecommerce
What changed
Product grouping was tightened, category routes were clarified, and the purchase path was kept gentle without letting the store feel vague.
Why it mattered
Those decisions mattered because customers needed confidence while browsing, not only once they had already reached the cart or checkout.
Result
A more considered storefront with clearer browsing, stronger category cues, and an easier path into checkout.
- Browsing flow tidied
- Category confidence improved
- Checkout path clearer
Studio role
Studio strategy, design, development, and ongoing support.