Business context
CIFAA
A rebuild that made the organisation role easier to understand and member information easier to reach.
Context
CIFAA needed the public site to explain its role, authority, and member value with much less effort from the visitor.
What changed
The opening value statement was tightened, the adviser-finding path became more practical, and member information was reorganised so deeper pages were easier to reach.
Why it mattered
Those decisions mattered because members and external visitors needed to understand the organisation before digging through secondary content.
Closer look
The parts of the page doing the work.
Each close-up ties the change to a concrete page decision instead of using screenshots as decoration.
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Opening view
The home page explains the organisation role without making people dig for it.
Authority, public value, and identity now support the same message instead of sitting as separate ideas.
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Find an adviser
The adviser-finding path turns member value into a clearer public action.
That shift makes the organisation feel more useful immediately because the next practical step is easier to spot.
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Members
The members page makes deeper information easier to scan once interest is there.
Hierarchy and supporting content now help people keep moving instead of forcing them to decode the page first.
Full page preview
The whole page, in one view.
A more authoritative association site with clearer public messaging and better access to member information.
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Scope
- Website rebuild
- Website Rebuild Sprint
- Melbourne & inner suburbs
- Professional association
What changed
The opening value statement was tightened, the adviser-finding path became more practical, and member information was reorganised so deeper pages were easier to reach.
Why it mattered
Those decisions mattered because members and external visitors needed to understand the organisation before digging through secondary content.
Result
A more authoritative association site with clearer public messaging and better access to member information.
- Role explained earlier
- Member information easier to scan
- Public authority strengthened
Studio role
Studio strategy, design, and development.